Dueling Fandoms?

There have been two interesting trends on Facebook lately:

One is the posting, sometimes obsessively, of pictures that have captions or other statements. This seems to suggest that we’re trending toward visual communication again.

The other is posting photos that use images from respective fandoms and using the captions to put them at odds with each other (as though they were meeting somewhere in their respective media). For example, one such image crossed my Facebook this morning:

Dueling Fandoms


In this particular example, images from Harry Potter are pitted against other groups, such as Dr. Who, etc.

Why I find this noteworthy is that, when the Harry Potter books were coming to an end and the HP Fandom had to reinvent itself–a time before other fandoms such as Dr. Who had really taken off–the community was talking about House Unity. To paraphrase the Sorting Hat, in order for the wizarding world to overcome evil/Voldemort, everyone had to work together toward the common goal, not against each other. There’s the unspoken component of “do this in order to support the Chosen One, who will cast the final spell and destroy You Know Who once and for all.” We see this similar theme echoed in Avatar: The Last Airbender and to an extent in Dr. Who. But in light of the dystopian nature of stories like The Hunger Games or the vampire stories (which Barnes and Nobel collect under the section heading, “Teen Paranormal Romance”), it seems that we are once again reverting to the very human tendency of dueling against ourselves.

Did we lose a sense of the “common goal” when Obama was re-elected? or when Occupy lost steam?

Or is being our own advocate just too overwhelming?

What we do within fandoms reflects how the myth is communicating to us, how it’s working it mojo. If we are designing duals, are we also experiencing conflict between the mythic messages?

What happens if we, in the course of experiencing media burnout, also experience mythic burnout?

Comments welcome.


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